Week4 Origination

READING: The Laws of Simplicity; John Maeda

Reading Quiz : Chapter 3

Answer the following questions as succinctly as possible in your own words

1. What is the major benefit of saving time?

·         We can spend time to do something else.

2. How do designers integrate time into their products?

·         For the example from the book, Apple’s iPod shuffle. It has no display so when you want to listen to music, you don’t have to worry about the playlists because you cant see it. You just pass the bottom and let it random.

3. Explain the relationship between making waiting shorter with making waiting more tolerable

·         The quality of waiting

4. How can you use your timeline to increase your own efficiency as a designer?

·         Use the timeline to manage your time and planning your work. Thinking about what you have to do first, what are the most important things you have to do, and what you don’t need to do. 

5. Briefly outline an event or activity in which you are adept at time saving?

·         Housework like cleaning and cooking.

6. What part of your design/multimedia process do you need to improve at, in terms of saving time?

·         Planning process. When I’m going to design something, I have too many things I want to de in my brain and sometime it’s not important and I waste of time on it.

Thinking Game – Analyzing Patterns / Branding

Developing Creative Thinking Techniques

What is a brand?

 

Collection of images

Name

Logo / symbol

Slogan / claim

Design scheme (CI)

Collection of ideas

Product

Philosophy

Lifestyle

Service

>> creates customer experience

>> creates brand recognition by the market

Branding

What is Branding NOT ?

• Branding is not a logo

• Branding is not a description of what a company sells or offers to the customer

• Branding is not an advertising campaign or program

• Branding is not an in-store collateral

• Branding is not a signage or staff uniforms

What makes a strong brand?

> Positioning

> Packaging

> Promotion

> Persistence

> Persuasion

> Performance

This video is a very good definition of  branding. It explained "what is brand" and "What isn't brand". Brand was explained by not many sentences and use pictures to help to explain and that make it's very easy to understand. From study in class, this video make me understand more clear. I found many videos about brand but it's hard to understand because it comes with the speaker and it is not clear but this video is not hard for me to understand and it's good for the starter.

Resources
http://lesism.blogspot.com.au/2012/03/time.html
http://blog.randem.com.au/Branding/The-Benefits-of-Rebranding/1
http://www.youtube.com/watch?v=JKIAOZZritk&feature=related