READING: The Laws of Simplicity; John Maeda
• Intro and Law 7 – Emotion
– http://lawsofsimplicity.com/2006/07/23/law-7-emotion-2/
Reading Quiz
Answer the following questions as succinctly as possible in your own words
10 mins: Cut & paste into your blog and start answers / 10 mins: Open discussion
1. When Maeda uses the lFeel, and feel forzprinciple, he is drawing on peoples
connection to a very personal experience: feelings. List 3 ways that would make
use of this principle to visitors of your exhibition.
- Shower the feeling of the artist to the work and communicate with the audience.
- The environment is good for showing work and audience feel good.
-Artwork can communicate and respond what the audience want to see.
2. What is animism? Why do you think the lTamagocchizcraze of the b90s became
such a craze? How can you apply this to your exhibition?
It can apply to your artwork by applying the your feeling in your artwork and communicate with the audience.
3. Name 2 products that you have purchased that gave you that feeling of
lAichakuz. What feelings did those products evoke? Was it the feeling that sold
the product to you?
4. How do the references to emotion relate to the simplicity/complexity relationship
discussed in Law 5 - Differences
This picture can tell the feeling of simplicity/complexity relationship. It is a simple drawing, not many technical things but the story is very complex.
http://adsoftheworld.com/media/print/rockaxis_so_simple_so_complex_1
http://www.youtube.com/watch?v=OpJD4L_UyR8

well executed - all over it!
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